Primary keyword
Shopee Ads ROAS example
This page captures research intent before the reader is ready to open a calculator.
Worked example
Shopee Ads ROAS Example Calculation
A formula is useful, but sellers usually need one complete example before they trust the number. This page walks through a Shopee Ads scenario from selling price to break-even ROAS, then points to the calculator for SKU-level changes.
Uses a complete order-level example instead of a generic ROAS definition.
Shows where seller-funded discount and shipping support reduce the safe ad budget.
Links to the Shopee Ads ROAS calculator so sellers can change the numbers.
Audience
Shopee sellers who already run ads and need a concrete example for deciding whether a campaign can scale safely.
Each guide is designed to hand the reader off to the right calculator.
Turn this explanation into live margin math.
Enter price, discount, fees, shipping support, and ads in the related calculator so the channel decision does not stop at theory.
Core guide
A worked Shopee Ads ROAS example showing how seller discount, shipping support, promo fee, product cost, and ad cost change break-even.
Example inputs
Assume a SKU sells for IDR 150,000. The seller funds a IDR 10,000 discount, pays IDR 65,000 in product cost, IDR 8,000 in shipping support, IDR 2,000 in packaging, and expects Shopee or campaign fees to take 10% of the net sale.
- Net sale after seller discount: IDR 140,000.
- Estimated platform and campaign fee at 10%: IDR 14,000.
- Non-ad costs before advertising: IDR 75,000.
Break-even ad budget
The order has IDR 51,000 left before ad spend: IDR 140,000 net sale minus IDR 14,000 fee and IDR 75,000 non-ad costs. If the ad cost per order is below IDR 51,000, the order can stay profitable. If it is near that ceiling, scaling the campaign is risky.
- Break-even ad spend = 140,000 - 14,000 - 75,000 = IDR 51,000.
- Break-even ROAS = 140,000 / 51,000 = about 2.75.
- A safer campaign target should be higher than break-even because returns, fee changes, and conversion shifts can reduce margin.
What to change before scaling
If the campaign cannot clear the break-even ROAS, the first fix is not always more budget. Check whether price, discount depth, product cost, campaign fee, shipping support, or conversion rate can improve before increasing spend.
Example decision check
Selling price
Input line
IDR 150,000
Seller discount
Input line
IDR 10,000
Net sale
Input line
IDR 140,000
Estimated fee
Input line
IDR 14,000
Product, shipping, and packing costs
Input line
IDR 75,000
Break-even ad spend
Input line
IDR 51,000
Break-even ROAS
Input line
About 2.75
FAQ
Is this example a fixed Shopee fee rate?
No. The 10% fee line is only a simple example. Sellers should replace it with the fee stack from their category, campaign, and seller dashboard.
Should ROAS be based on gross sales or net sale?
For seller margin planning, net sale after seller-funded discount is safer because the seller does not keep the funded discount amount.
What if my ad cost per order is below break-even?
That is a useful signal, but it is not enough by itself. Check whether profit remains positive after returns, promo changes, shipping support, and a higher traffic mix.