Primary keyword
marketplace ad ROAS calculator
This page is built for searchers already close to pricing and operations decisions.
Ad spend calculator
Marketplace Ad Break-Even ROAS Calculator
Calculate the maximum safe ad spend per order and minimum break-even ROAS for Shopee, Tokopedia, TikTok Shop, and Lazada seller campaigns.
Shows break-even ad spend per order and minimum ROAS in one place.
Works with editable marketplace fees, seller discount, shipping subsidy, and product cost.
Designed as the next money page after marketplace fee calculators.
Audience
Marketplace sellers deciding whether a campaign can scale without turning profitable orders into break-even orders.
The copy and calculation logic are written for operators, not casual browsers.
Ad spend calculator
Marketplace Ad Break-Even ROAS Calculator
Use this page before increasing ads, affiliate commission, or sponsored placements. It turns the same marketplace fee stack into one practical question: how much acquisition cost can this order absorb before profit disappears?
marketplace ad ROAS calculator
Choose the closest platform campaign, then edit every rate.
Seller ads with marketplace commission and promo pressure modeled together.
Order economics
Enter the closest live-order assumptions you have today.
Order price after the campaign is live.
Rp
Voucher or offer funded by the seller.
Rp
COGS or landed inventory cost.
Rp
Delivery cost absorbed by the seller.
Rp
Your current ad or creator acquisition cost per completed order.
Rp
Box, insert, wrap, and packing labor.
Rp
Return reserve, campaign operations, or admin overhead.
Rp
Fee stack
Presets only load starting values. You can still tune every fee line manually.
Main seller commission or service fee. Replace with your current category and seller-account rate.
Percentage fee
Program, promo, or sponsored campaign fee. Set to zero if it does not apply.
Percentage fee with cap
Rp
Payment, escrow, or transaction fee when the platform or account applies one.
Percentage fee
Creator, affiliate, or live-commerce commission. Useful for TikTok Shop and affiliate campaigns.
Percentage fee
How to use this page
What this calculator adds to the current site
The existing fee calculators tell sellers whether an order is profitable. This page starts from the same order economics and isolates the paid acquisition ceiling, which is often the next decision after a seller understands platform fees.
How to read break-even ROAS
Break-even ROAS is the revenue multiple needed for ad spend to avoid losing money after product cost, platform fees, seller discount, shipping support, packaging, and operations are included.
Why the platform presets are editable
Ad products and seller programs vary by account, category, campaign, and time. The presets are scenario starters, not official fixed fee tables.
FAQ
Is break-even ROAS the same for every seller?
No. It changes with product cost, discount depth, shipping subsidy, platform fees, packaging, and other operating costs. That is why every input is editable.
Should I use gross sales or net sales for ROAS?
Ad platforms often report ROAS against gross sales. This calculator also shows the seller-side reality after seller-funded discount and fee pressure, so use it as a margin safety check rather than a reporting replacement.
Why is this page part of MarginPilot?
A seller who checks marketplace fees usually asks the ad question next: how much traffic cost can I afford before this SKU stops making money?